Lightening Up With Lavender

In an effort to recreate the gorgeous shade of muted lavender nail lacquer that I admired yesterday at a beauty supply shop, I decided to combine two of my own shades rather than buy yet another bottle of nail polish. You see, I probably own about 30 bottles of nail color right now, and my tendency to constantly buy nail polish is certainly in line with reports that purchases of beauty products have gone up during the recession. I find nail polish one of the easiest ways to reinvent my look, and since it's so inexpensive at places like Ulta and Target, I frequently find myself picking up a bottle or two. So in an effort to get artsy, make do with what I have, and create a softer color, I mixed OPI's Purple with a Purpose and a few drops of Sally Hansen's White On to get a nice mid-range hue of lavender. What's great about the Sally Hansen color is that it's a fairly matte, solid white (not sheer like some whites or pearls), and a tiny amount is highly effective in lightening other nail colors that I have. In anticipation of wearing lighter hues for spring, I think my next nail color hybrids may involve the perfect shades of baby pink, light gray, and sky blue.

Trend On The Rise - Bow Back Details

With warmer weather on the horizon and the shedding of layers that comes with the onset of spring is an increased likelihood of showing more skin. A handful of spring dresses and tunics have just now caught my eye, and they each share interesting bow back design details. The bows are demure, while the flash of skin that shows through is both sexy and quietly alluring. If you've got long tresses, the on-trend messy side braid is perfect for pairing with this trend, as it allows the back to take center stage.

Seven Spring 2010 Trends

January is known to be the slowest trading season of the year for retailers, and my latest visit to the Westfield Topanga mall proved that to be true. It's that awkward in-between time when they're clearing out stale winter items to make way for fresh, new spring merchandise. Practically half of Zara's stock was on sale, as with Charlotte Russe, Steve Madden, and Aldo. Fortunately, H&M got a head start on their spring deliveries, and I was able to find as many Breton striped tops as I could get my hands on. (I'm seriously looking forward to mixing stripes with florals this spring.) After reviewing my store window photos from the mall, I zoned in on seven trends that are making me ready to shed the jackets, scarves, and beanies I've been wearing daily.

Fashion Blogger Seeking Inspiration

Open up the pages of any mainstream American fashion magazine such as Elle or Vogue, and you'll be bombarded with clothing and accessories with extravagant price points. Although some fashion editors (like the ones at Lucky or People StyleWatch) seem aware that there's a recession and have adjusted their editorials to showcase items with lower prices, there's still an abundance of overpriced wares in fashion magazines. If I were from another country, and were to flip through a major American fashion magazine, I'd get the impression that American women are either millionaires or in major debt. I'm feeling jaded (forgive me) because I cannot relate to spending $875 on a jacket, $1295 for shoes, or even $25 for nail polish. I strongly believe the dictum that it's not about what you wear, it's how you wear it. Yes, I shop at Forever 21 and at Target. I become bored easily with clothing and don't like to spend large amounts of money on things that I might wear a few times. Hence, my lack of what gimmicky fashion editors like to call "investment pieces" in my closet. To be honest, I think recent heavy usage of the term "investment pieces" is a transparent tactic and desperate ploy by the fashion industry to get recession-wary shoppers to buy overpriced items.

This brings me to the point of this post. At this moment, I'm feeling lackluster as a blogger, and I haven't been inspired much by either magazines or other blogs lately (with the exception of a few favorites that I continue to respect, admire, and visit). The fashion blogging world is and always has been a mystery to me, despite my upcoming 3-year blogging anniversary. I liken the fashion blogosphere to high school - a popularity contest where looks matter more than talent, and the same handful of "popular" ones get all the attention (or press). Too often I'll visit a very popular blog with hundreds of comments per post and I'll be left baffled, wondering why it's so popular. Stolen photos from other sites, very little meaningful text, childish grammar/spelling/slang, uninspiring and predictable street style, and almost no originality characterize the fashion blogs that fail to impress me. Anybody can re-post photos; this doesn't show talent or demonstrate a meaningful contribution to the online community.

With Fashion Trend Guide, I believe that I've stayed true to myself by not trying to attract readers with photos of celebrities, stolen photos from other websites, or content that is not original. Additionally, I feature affordable fashion and trends because that is what I (and hopefully my readers) can relate to. Regarding my blah feelings about blogging, I'm particularly uninspired when the fashion blogger crowd wears the same Acne wedges, of-the-moment sunglasses, or ubiquitous designer handbag. Most of the pieces I own are not designer, but that doesn't mean I don't have as much style as someone who stares into the camera in a model-like way, splurges on labels, and plasters such labels on their blog. So my blog may not get more than a handful of comments per week, and will never be one of the "popular" ones. It doesn't have a page ranking of 6, but it does have thousands of readers each month, decent Google search results, a few hundred followers, and some dedicated readers who faithfully leave comments. You won't see me featured in Lucky or Teen Vogue, as I've always wanted this blog to be more about fashion than about my personal style. I don't look like a model or stare at the camera like one. I don't have a talented photographer in my life to do photoshoots with. I don't discover cool new up-and-coming designers. I don't blog about parties I attend, the new eyeliner I bought, what my boyfriend is wearing, or what I eat at every restaurant I visit. I highly value my privacy and I haven't even joined Twitter or Facebook. So as I near the 3-year anniversary of the birth of my blog, it's time to regroup, reconnect, and reflect on what inspired me to start blogging in the first place.

I live, breathe, and dream about fashion to the point of obsession. I constantly imagine ways to put outfits together when shopping, and I search the new arrivals at Topshop, Forever 21, and Asos daily. Since 2003, I've read stacks of magazines each month and torn out hundreds of pages for my style scrapbook. I'm passionate about predicting upcoming fashion trends and the death of current ones. (Let's face it, trends make the fashion world go round.) I adore shoes and probably own more pairs than Jane, although mine aren't in a walk-in closet and most are not designer. I'm inspired by: fashion bloggers who can actually write in an eloquent manner (which is too rare), creative layering, daring mixes of prints, bloggers who invent new ways to wear things, and people who can mix high and low while making it appear effortless. To my loyal readers, thank you for returning and supporting my site. In the coming days, weeks, and months, I'll do my best to continue seeking inspiration so that I can keep my blog updated and share my passion for trends and fashion.

Window Appreciation

Recent shopping excursions have got me thinking about visual merchandising and how efficient it is in drawing me into a store. The idea is to create displays that will lure shoppers in and get them to buy. Well this doesn't always work for me. Sometimes when I'm shopping, I get a case of sensory overload. Does this happen to anyone else? There may be the savory smell of Cinnabon's sweet treats wafting through the mall, music playing disturbingly loud inside the mall or its stores, kiosk employees offering up the latest lotion samples, and plenty of colorful merchandise to ogle. I may be so overwhelmed or distracted by all of this that I fail to appreciate certain store window displays. Too often, I drift into the stores in which I shop regularly without taking the time to pause and truly appreciate the visuals. On the seldom occasion that I'm walking past a store and something catches my eye, I won't hesitate to go in and further inspect a specific item. It's these rare cases that visual merchandising has succeeded in its goal of bringing me into the store. The next step - getting me to buy - is a bit more difficult. Lest I ramble on and on, this brings me to two points: 1.) I will try to spend more time inspecting store visuals and appreciating them more, and 2.) I've photographed an abundance of prints in stores this month.

As we anticipate the new batch of trends that spring 2010 will bring, I've noticed that print-wise, both stripes and florals are strong, with the nautical/military influence and Parisian stripe/floral/polka dot mix showing up everywhere from Ann Taylor and Forever 21 to Urban Outfitters and Topshop. Below are some looks that have inspired me to go crazy for both florals and stripes.

On My Radar - JPG for Target

You may have seen the grainy images of Jean Paul Gaultier's collection for Target that were leaked last week, prompting the release of the complete lookbook on Friday. I must admit that I was much more excited upon seeing the grainy images than the underwhelming looks from the lookbook. Flipping through the thin February issue of Elle that just landed on my doorstep, I saw the source of those grainy images on pages 208 and 209. Styled with Falke tights, mid-calf Docs, and studded Bess boots, the collection looks slightly edgy and intriguing. In the two-page feature, Anne Slowey sings the praises of Gaultier's design aesthetic and his love for American culture. Gaultier says that he wanted to "make a tribute to the American women by the pop stars and movie icons who've influenced me." The Designer Collaboration collection, which will be available March 7 through April 11, will include a tattoo print shirt for $27, a cropped leather jacket for $200, a striped bustier dress and shrug for $40, and a chic trench coat for $60.

I predict a frenzy over the trench coat and the leather jackets akin to the leopard faux fur jacket and sequin ribcage dress in Rodarte's collection for Target. (Hopefully, Jean Paul Gaultier's collection for Target won't get immediately snatched up by hungry ebay sellers in their quest to make a profit.) I also predict that in true Target form, they'll hold a pop-up shop in NYC so shoppers can preview and purchase the merchandise before the masses. (Hey Target, how about one in L.A. that's not driven by the presence of celebrities?)

Trend On The Rise - Clogs

Upon mention of the word clogs, images of my mother in her hippie heydays instantly come to mind. Long middle-parted hair, a headband of flowers, and a gauzy white bell-sleeved maxi dress complement her clog-adorned feet. Naturally, everything comes back into style, so although my mother has long since gotten rid of her amazing shoes from the '70s and '80s, more modern styles aren't hard to find. Case in point - Jeffrey Campbell, my favorite maker of affordable and on-trend footwear, has created a Chanel-esque clog perfect for spring. This version, called "Charlie," comes with a sturdy wood sole, a solid five inch heel, and a strap that can be worn two different ways. Now that's my kind of clog. When paired with a relaxed bouse and distressed shorts or a floaty mini dress, it gives off a modern yet bohemian vibe that's ideal for spring's mild weather. In anticipation of next season, I've wasted no time in placing my order. If the natural color (available for $126 at Lori's Shoes) doesn't appeal to you, the "Charlie" clog is also available in tan and in black at Singer22 for $150.

Tucker for Target

While browsing Racked NY this morning, I came upon an article about an upcoming designer for Target's GO International initiative. Does Tucker by Gaby Basora ring a bell for anyone? I'm ashamed to admit I've never heard of Tucker by Gaby Basora, but after doing some research and visiting the designer's site, I've become enamored with her breezy silhouettes and wearable resort-like prints. Granted, she may be one of the least known designers to partner with Target, so I don't feel so bad having never heard of her line. Now you can consider me educated, and a new fan of her designs.

Known for her incredibly flattering and wearable silk tops and dresses, the New York-based designer launched her line about three years ago, and her collection for Target will be available sometime this summer. As a fan of breezy silk tops, fun florals, and animal prints, I'm already highly anticipating this collection. Here's to playful rompers, flirty dresses, and lightweight tops (hopefully not done in Target's oft-used, cheap-feeling polyester) just in time for warm weather.

above, some of my favorite looks from Tucker's resort '09 collection

(images via tuckerbygabybasora.com)

Trendspotting Tips

I received an email from a reader seeking advice about how to succeed at fashion trendspotting, thus the idea for this post was born. For those who don't know, I have experience working as a trendspotter and fashion trend forecaster. Since my days as a burgeoning fashion trend forecasting intern, I've had a passion for watching trends develop. What I am fortunate enough to do involves all of the things that I love and enjoy: shopping, traveling, photography, window shopping, and research. In addition to the multitude of magazines and blogs that I read each week, I browse the websites of a handful of British retailers on a daily basis to get an idea of what's happening in Europe. Since trends often (but not always) seem to develop in Europe and Asia before moving on to the U.S. and other parts of the world, it's helpful to keep an eye on these markets. I also browse and shop regularly to see what trends are happening at the retail level and to photograph store window displays. (Tough work, I know, but somebody's got to do it.)

A large part of the trendspotting that I do includes store window photography. So what exactly does it take to be a successful trendspotter? I realized last week that although it may sound easy, something so simple as shooting store windows (which I do on a weekly basis) is not so simple. Here are a few key things I noticed about becoming successful with the photography:

1. Keep a keen eye for trends. The most important skill is to be able to see a display or a person on the street and instantly determine whether it's trendworthy or interesting. I rely upon instinct for this one, and I try to keep my personal taste out of the equation. Just because I dislike cheerleader skirts or gingham prints does not mean that they're not worth shooting one particular season. Right now, I'm shooting a lot of spring displays with mixed prints, such as florals mixed with stripes or bold graphics mixed with plaids.

2. Efficiency pays. This type of work can often involve being paid on a per photo basis. Therefore, it pays to be able to shoot a larger quantity of photos in a short amount of time. Having a fast camera and knowing how to use it are essential to this part of the job. I typically use Casio digital cameras because they are small and lightweight, and more importantly, because they go from powering up to shooting in under 2 seconds. This also allows me to shoot both quickly and discreetly when necessary.

3. It helps to practice patience. Shooting store windows or street style on a busy street or in less than ideal weather can take some patience. There are several factors to contend with: when to use a flash, reducing glare and reflections from lights, cars, or pedestrians, dealing with dirty windows, having distractions (such as people, pets, noise, and traffic), and using optimal angles for reducing reflections.

4. Can you follow directions and manage the details? Besides photographing the windows, there are a few details I have to remember. First, the industry generally uses photos for their trend reports in portrait (vs. landscape) orientation, so I'm accustomed to holding my camera vertically. Second, photos also have to be a minimum resolution, and they require very specific naming conventions. Additionally, while shooting, I have to shoot the store signs either before or after each store batch so that I can organize and name my photos properly once I've downloaded them to my computer. Lastly, shooting street style involves having the subject sign a model release/waiver so that there are no legal problems in the future.

5. Staying structured. This type of work may not be for someone who prefers a very structured work day, isn't good at managing their time, or enjoys sitting at a desk for long hours. Part of why I love it is due to its freedom, its ability to offer me inspiration and a creative outlet, and because I don't have to be stuck at a desk from 8 to 5.

Vionnet Sale

Attention L.A. shoppers - from January 16th to the 24th Vionnet is going to have last season's collections (even some resort) marked up to 80% off. Clothing, handbags, wallets, and jewelry are included.

In addition to last season's pieces, they will also have special sale bins with items starting at $5.00.

Spend $100 and get an additional 10% off your purchase, spend $200 or more and get extra 20%! Sale items only.

Designers on sale include: Vera Wang, Vena Cava, Mara Hoffman, Life with Bird, Clu, Decolette, Seneca Rising, Margarita Saplala, Tse, Nicole Miller, Lee Angel, Kenneth Jay Lane, Draugsvold, Luc Kieffer & much more. Jewelry is on sale too!

P.S. Mention "Fashion Trend Guide Deals" and they'll give you a free gift.

Spring 2010 Style

After sifting through hundreds of store window photos that I've recently photographed in the Los Angeles and Santa Barbara area, a few key trends for spring 2010 have emerged. For the purposes of simplicity, I've zeroed in on three of the most predominant ones based upon my in-store observations and store window gawking. Without further ado, here is my mini trend report.

© 2010 Fashion Trend Guide

Blue Bee's January 2010 Sale

Betting On Buffalo

In order to maintain some sense of order in my closet, it often becomes necessary for me to revise the contents. This often means sifting through piles of clothing and sending unwanted items off to local charities. Fortunately for me, I now have another option which is more financially rewarding. Buffalo Exchange is not far away, and frequent visits to sell my unwanted apparel have been reasonably successful. The first time I hauled three bags of clothing and footwear into the store, I wasn't sure exactly what they'd buy and what they would reject. But now I've gotten the hang of it, and I have a general idea of what they'll buy based on my experiences selling to the store and browsing there. Here are a few tips:

1. Keep it clean. I know this sounds obvious, but I've seen some prospective sellers come in with clothes that look like they've seen better days. So I recommend bringing in pieces with no stains, odors, or other signs of wear and tear.

2. Do the trend test. The buyers at Buffalo look for on-trend items that are in retail stores now, and they're also seeking pieces that they know will sell well in their geographic area. So if you've got some women's cropped cargo pants from 2004, those might not be a good choice to sell. On the other hand, a faux fur leopard print jacket would probably be a good bet this season.

3. Look at labels. Part of a garment's resale value comes from its label. So obviously, a dress from Forever 21 is going to sell for less than a DvF dress. As a shopper at Buffalo, wouldn't you generally be more excited to see a designer dress for a low price than a dress from a fast fashion chain?

4. On condition. When gathering items to sell to Buffalo, I try to pick only pieces that are in great condition - no pilling, no rips, no missing buttons, no seams coming undone, etc. I ask myself if I were another shopper, would I buy this garment based on the condition it's in?

High On Heels

In 2010 I won't be buying into the overhyped kitten heel/flats trend. Like many women who want to apear as tall and lean as possible, I need (and take) every inch I can get when it comes to my footwear. I won't be giving up my platforms and chunky wedge ankle boots anytime soon. For recent nights out on the town, I've repeatedly reached for my highest heels while getting dressed. These days my "high" heels are in the five to six inch range, with a one to two inch platform. My latest acquisitions are some perfectly leg-lengthening studded pumps from cheap chic mall store Shiekh. They boast a 5.5" heel with a 1.25" platform. While I typically shy away from many of Shiekh's cheap-looking offerings, these practically jumped off the shelf as I browsed. The faux velvet texture, chunky silhouette, sculptural heel, and studded detail reminded me of similar styles currently at Aldo.

In an effort to curb my spending on inexpensive footwear, I debated purchasing them for two days, and eventually went back to the store convinced they had to be mine. So much for resolutions. I immediately wore them out on New Year's Eve with a black body con mini dress and a vintage beaded jacket, and due to their versatility I can imagine wearing them with dozens of other outfits. Here's to high heels and the new year!

New Year Store Window Style

Recent store window photos that I've photographed show everything from textured tights and handbags to voluminous skirts and bold accessories. Right now, I'm gravitating towards anything shiny, embellished, or ultra feminine. Below are seven favorites from my most recent batch of trendspotting photos. Proof that spring is almost here lies in the last photo, as I've observed an increasing amount of floral prints in the window displays of many a store.

All Aboard

Even though we're in the midst of winter, it's never too early to start thinking about next season's trends. At the retail level, I've noticed a predominant and emerging theme for spring 2010 - nautical inspiration with a classic Parisian twist. If the trend appeals to you, adopt the look with Breton stripes, peacoats, anchor pendants, and rope details. For the Parisian element, throw on some pearls, pins, bows, or floral prints for a modern update on classic sailor style.

last image from missselfridge.com