Here is an example of a typical guy you'll see walking down the street in Santa Barbara. Cell phone in hand? Check. Dark shades? Check. Casual shorts? Check. Flip flops? Check. T-shirt? Wait a second, his shirt has interesting embroidered details. It can be dressed down as it is here or worn with dark denim and layered over a graphic T-shirt for a night out.
Note the embroidery in this close-up. It says "Hollywood Tattoo." So Californian!