Meet Shoe Designer Dana Davis at a Fashion's Night Out Pre-Event

Fashion's Night Out in L.A. is shaping up to be a very busy night. Here is another local event that landed in my inbox today:

In honor of Fashion’s Night Out, luxury shoe designer and Los Angeles based philanthropist Dana Davis is inviting guests view her Fall/Winter 2011 footwear collection.

A favorite line of fashion and accessory editors at publications including NY Times Style Section, Oprah Magazine, Essence and People Stylewatch, Davis’ shoes fuse fashion forward style and Italian handcraftsmanship with invisible comfort technology. From daytime flats to evening pumps, including sky high heels, the collection’s hidden cushioning, arch support and first of its kind Tri-Density Orthotics make looking chic painless, and even healthy for feet.

When: Thursday, September 8th
Dana Davis Personal Appearance: 1PM – 4PM

Where: Bloomingdale’s Century City
Women’s Shoes, Second Floor
10250 Santa Monica Boulevard

Hang Out With Taylor Jacobson on Fashion's Night Out

The Malibu Country Mart, one of Southern California’s premiere retail centers, will transform into a sanctuary of style on September 8 with the help of celebrity stylist Taylor Jacobson in celebration of Fashion’s Night Out.

The fashion show, which will start at 7:30 p.m., will feature Taylor’s picks for the best trends for fall, and will showcase looks from various retailers from the Malibu Country Mart, including Earnest Sewn, Madison, John Varvatos, Planet Blue and the newly opened Rubin & Chapelle. Immediately following the fashion show, there will be a Q & A session with Taylor, with questions taken from the audience and via the Malibu Country Mart’s social media sites. Taylor will provide an open forum to discuss her favorite styling tips, how to’s, and dos and don’ts. Questions can be sent via Twitter to @MalibuCntryMart or at Facebook.com/MalibuCountryMart. Taylor will also be roaming the Mart, going from store to store, and doling out styling advice to shoppers.

Many of the designer and luxury retailers will have in-store events, promotions and sales to celebrate Fashion’s Night Out. John Varvatos will have a complimentary vintage photo booth, where just-snapped photos can be instantly uploaded to social media sites. Encore will host an Isabella Fiore trunk show of new handbags. Juicy Couture will sample their signature fragrance Viva la Juicy and will offer 20% off all full-priced items. Madison will have a styling challenge for an opportunity to win a pair of Mother jeans, and Madison Gallery will host a sneak peak of Nancy Newberg & Irit Ehrlich Jewelry Collections with both designers. Madison and Madison Gallery will also offer 10% off all purchases. New participants are being added daily. See below for a current list of all participating retailers.

The Malibu Country Mart will offer complimentary delicious rustic Italian appetizers from Tra di Noi, decadent desserts from Coolhaus, wine and spirit bars throughout the property, and a DJ playing from 6:00 – 10:00 p.m. Enter to win a Fall Goodie Bag, valued at $500, filled with Taylor Jacobson’s top picks for fall from several different retailers found within the center, at the Malibu Country Mart’s Facebook page.

(Malibu Magazine is co-sponsoring the festivities at The Malibu Country Mart for Fashion’s Night Out.)

Store promotions include:

9026-Eyes: 5 pairs of sunglasses will be raffled away by the end of the night.

Anouk: Champagne will be served and a store sale with 35-75% off.

Beauty Collection: $10 off purchases of $30 or more and a raffle to win a $300 gift basket, which includes a signature facial.

Canvas: Malibu artists will be customizing Converse sneakers and specially designed FNO t-shirts, with proceeds from both items going to FNO charity, and a tequila tasting bar hosted by Karma Tequila.

Chrome Hearts: Will be serving chocolates and champagne.

Earnest Sewn: 25% off each purchase. Also, with each purchase become eligible to win a $500 gift certificate.

Encore: Isabella Fiore trunk show (handbags).

Henry Beguelin: 10% off all purchases and 15% off purchase of $2,000 or more.

John Varvatos: Complimentary photo booth.

Juicy Couture: Viva la Juicy fragrance sampling, treats and 20% off all full-priced items.

M. Fredric: Enter to win a $100 M. Fredric gift card and 10% off entire store.

Madison: In collaboration with MOTHER denim, attendees will have the opportunity to participate in a styling challenge for a chance to win a pair of Mother jeans.

Madison Gallery: Malibu jewelry designers, Nancy Newberg & Irit Ehrlich will offer a sneak peak of their newest collections.

Malibu Lifestyles Soft & Man: A drawing to win a $1,000 gift certificate. Participant must purchase $200 during FNO.

Oliver Peoples: Will be serving champagne.

Planet Blue: Stone Cold Fox trunk show.

Rubin & Chapelle: 15% discount on all purchases.

Tylie Malibu: Meet Tylie Malibu designer Lisa Popp and enter to win a Tylie bag, along with a 30% off Tylie products.

Vince: In collaboration with SUPER, there will be skin care experts providing facials and skin care tips, champagne and cupcakes, and for every $350 a customer spends, they will receive a $100 coupon to use at SUPER, along with a 20% discount.

Yosemite by James Perse: 10% from entire purchase of California Wildlife merchandise will be donated to the foundation.

Hang Out With Tori Spelling on Fashion's Night Out

If you're still undecided as to what your plans are for Fashion's Night Out, here is another Los Angeles area event:

Thursday, September 8th, Westfield Topanga will roll out the red carpet in honor of Fashion's Night Out, a global initiative created in 2009 by American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York to celebrate fashion, restore consumer confidence, boost the industry's economy, and put the fun back in shopping. Since its inception, the event has grown exponentially, expanding nationally in 2010 to over 100 cities and globally into 15 countries. Join us for an evening of fashion, food and fun, including:

Celebrity Guest Appearance by Tori Spelling

Live Fashion Show

Beauty Makeovers

Giveaways

Cooking Demonstration

Win a grand raffle prize valued at over $2,000

Present a least $250 in same-day receipts from 2 or more participating retailers to receive a $25 Westfield Gift Card by American Express. Offer excludes receipts from department stores and is valid only while supplies last. Must be redeemed at the Westfield Concierge.

Hang Out With LL Cool J on Fashion's Night Out

Westfield Century City announced LL COOL J as host for its celebration of Fashion’s Night Out, which takes place Sept. 8, 2011 from 6 p.m. to 10 p.m. Mayor Villaraigosa is also scheduled to make a special appearance at 7 p.m. to help kick-off the evening’s festivities, which include a high-end fashion show featuring the latest collections from retailers throughout the center.

"Westfield Century City's participation in Fashion’s Night Out is dedicated to celebrating fashion, showcasing our fabulous retail offerings and providing an entertaining shopping experience for the local community," said Karla Villatoro, Marketing Director, Westfield Century City. “We are thrilled to be participating in the worldwide celebration again this year and to have such an exciting evening planned for our shoppers."

Sponsored by CODA Automotive, shoppers can explore a variety of special activities and shop at numerous exclusive pop-up shops while enjoying live music. Additional highlights include the following:

BLOGGER BAR AFTER PARTY – In collaboration with Microsoft, Westfield Century City is hosting a Blogger Bar after party for fashion, beauty and lifestyle bloggers and their readers. The Blogger Bar, located adjacent to the Microsoft Store, will consist of a lounge area complete with a digital bar where bloggers and guests can log online and blog live from the event.

BEAUTY BASH – Guests will be treated to makeovers and touch-ups by professional makeup artists. A special guest beauty editor will be available to meet and provide beauty tips. Following their makeovers, guests will be invited to have their photo taken and immediately uploaded to the Westfield Century City Facebook page.

SIMONE I. SMITH POP-UP SHOP – Shoppers will have a special opportunity to meet Simone I. Smith, jewelry designer and LL COOL J’s wife, as she debuts her new fall jewelry collection, including her signature hoop earrings, cuff bracelets and more. Additionally, ten percent of sales from the Sweet Touch of Hope Lollipops available at this pop-up shop will be donated to the American Cancer Society.

GENDARME POP-UP SHOP - Guests will receive a signature Gendarmerie massage and meet LL COOL J. They will have the opportunity to sample Gendarme fragrances – clean, classic, casual scents that are sensual, yet professional. Those who purchase a bottle of Gendarme receive a complimentary bottle engraving.

MINI MANIS & DRYING LOUNGE – Indulge in hand massages and quick polish changes. Following the manicures, relax and dry your nails in the drying lounge while enjoying a glass of champagne.

FASHION INSTITUTE OF DESIGN & MERCHANDISE (FIDM) DRESS DESIGN COMPETITION – Fashion design students from FIDM have been invited to compete in a dress design competition using only shopping bags from Westfield Century City retailers as dress ‘material.’ The students will be assembled into teams for the two hour competition. The contest will then be judged by prominent members of the fashion community, including stylists and designers, and the winning team will receive a $1,500 Westfield shopping spree.

JUNK FOOD TEES & TOTES - Purchase a Junk Food tee or tote with the option to have the item customized on site by live screen print and spray paint artists.

Fashion’s Night Out participants can have their mane blown out to perfection at our Dry Bar, purchase fashionably sweet treats such as a special Fashion’s Night Out-inspired cupcake from the Vanilla Bake Shop’s pop-up shop, and much more. Upon check-in, guests will receive a token to be used in Westfield Century City’s Fashion Claw machines to try their hand at winning various fashion-related prizes.

Participating Westfield Century City retailers, which will all have their own unique surprises, include the following: Aerosoles, Banana Republic, BCBGeneration, BCBGMAXAZRIA, Bebe, Betsey Johnson, Bloomingdale's, Bric's, Charles David, Cole Haan, CUSP, Fresh, GAP, Giggles N Hugs, Herve Leger, In Add Minus, Intimacy, J. Crew, Juicy Couture, Karen Millen, L’Occitane en Provence, Lucky Brand Jeans, Macy's, Madewell, Michael Kors, Microsoft Store, Pandora Jewelry, Sony Store, Sperry Top-Sider, SYLK, Theory, Thomas Pink, Tous and True Religion Brand Jeans.

H&M Fall 2011 Trend Guide

I realize it's been a while since I've updated this blog, but you can expect to see more posts here in the near future. Since I receive so many emails about local fashion events, I'll start posting them here, especially for my L.A. area readers. I'll also be posting information about Fashion's Night Out events in Los Angeles as the event info trickles into my inbox. Something to look forward to!

As a frequent shopper at H&M, I enjoy watching their seasonal videos and trend guides. Accoring to this brief video, we'll see fun and colorful pieces this fall, inspired by the '60s and '70s. Natalie Hartley, Editor at InStyle magazine, and Ann-Sofie Johansson, Head of Design at H&M, predict both a fluid and well-tailored look as well as a sharp A-line silhouette.