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Sunday, May 31, 2009

On A Magazine Mission

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The strong aroma of freshly brewed coffee and decadent pastries, the scent of glossy magazines filled with rich, colorful images, and the muffled chatter of shoppers...such is the mild rush of sensory input that occasionally overwhelmes me upon entering the magazine section of Barnes & Noble. Comparable to the rush that overcomes me when I walk into a River Island store in Europe, the Zara store in Pasadena, or almost any Urban Outfitters store, it's sensory overload. There's so much to take in that it can be overwhelming. Once I get my bearings and I'm able to maintain some focus, it's time to narrow down my browsing. At the bookstore, I'm on the lookout for magazines that are obscure in the suburbs since we don't have newsstands - Russh, i-D, Lula, Crash, Paper, Dazed & Confused, and Jalouse are the ones that make my pupils dilate in a quick flurry of excitement.

When it comes to international fashion magazines, Japanese ones are by far my favorites. I'll never forget the first time I read a Japanese fashion magazine. As I sat in a fashion class, a classmate passed around an issue of EF. Immediately captivated despite not being able to read the minimal text, I knew I wanted to see more. The area I lived in had several stores which stocked Japanese magazines and books. Some research led me to the best selection at a Kinokuniya store, where I became hooked after one brief browsing session. Unlike American and European fashion magazines, which often feature useless interviews with celebrities, the Japanese magazines have more of a catalog layout, rich with images and inspiration. They typically lack the abstract, high fashion shoots typical of something you might see in the back pages of Vogue or W. Although I'm not Japanese (or Asian), I found that I could relate more to the casual photography and the commercial-looking models. Now I pick up publications such as Soup, Jille, ViVi, Pretty Style, Cutie, Spur, Nylon Japan, and Russh Japan whenever I get the chance.

Since I'm an avid reader of a wide variety of fashion magazines, I've had to develop an organizational system for storing them. Like clothing, magazines take up valuable living space, so my system makes use of a few methods for preventing any unnecessary stockpiling. First, I casually flip through a magazine and fold over pages of anything that inspires me. Then, later, I'll do a more thorough read of the magazine and I'll rip out the pages I've folded. Eventually, the pages I've selected will be added to my always-growing style scrapbook for future inspiration and visual stimulation. (At this point, I'm on my fourth scrapbook in six years). In an effort to be environmentally friendly, I recycle the magazines when I'm done with them or when they're more than six months old. This makes room for newer publications on my small bookshelf.

I do make exceptions to my recycling habit, though. Certain publications, such as Lula, are so beautiful that I can't bear to tear the pages out, so I keep them. Does anyone else do this? I can't stand the thought of letting go of them. The photography and illustrations are on par with coffee table books, and such magazines stand the test of time once fashion trends change with each season.

Saturday, May 30, 2009

Big City Of Dreams

When you think about New York, a few things may come to mind: riding the subway, walking through Central Park, catching a cab, grabbing a bite to eat from a street vendor, window shopping on the Upper East Side, people watching at Union Square, browsing the art at Moma or the Met, eating New York-style pizza, or watching indie bands play at a park. As I absorbed the energy of this frenetic city, I couldn't help but wonder what it would be like to live there. Although a vacation must always come to an end, the memories generated during it do not. But when my memories of NY start to fade, I'll still have my photos to remind me of my daily pursuits in the city. The next time I go, I'll have a whole new set of things on my to-do list, and a new set of memories. For now, here are some of my fondest images. New York, I think I kind of miss you (except for the weather).

New York City hot dog vendor
It's amazing how many different things you can buy from a NY street vendor.

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Always a lover of modern art, I was inspired by this installation at Moma.

New York City
Bryant Park - where it all goes down every September and February. It looks so small and peaceful in person.

New York City view
Quintessential NY - an obligatory/touristy photo of the Empire State Building.

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Watching The Rhodes perform at Washington Square Park...great (free!) music and amazing street style.

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Walking through Central Park on a muggy museum-hopping day.

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View looking northward from the Top of the Rock.

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Pizza, pizza, pizza. In my opinion, the best way to eat cheaply in the city.

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Flowers in bloom outside The Frick Collection.

Friday, May 29, 2009

Splendid And Ella Moss Sale

One thing is for sure - New York certainly has an abundance of sample sales. Looking through my inbox this morning, I observed that I get notified of several each week. But since my blog is based in southern California, I tend to focus more on sales that happen in my area. (Selfish, I know, because I have readers in the New York region.) Fortunately for my Los Angeles-area readers, we don't have to travel to NY for some serious deals at sample sales. There's a Splendid and Ella Moss warehouse sale starting next weekend at The Cooper Building downtown.

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Thursday, May 28, 2009

Blue Bee Bargains

Just in time for summer! This weekend is the Blue Bee sale in Santa Barbara. This year the sale has moved to a new location at 9 E. Figueroa. The savings begin Friday, May 29th at 6am.

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Maxx-imized Shopping

Among the small load of things I hauled away from Topshop in NYC were these studded bleach-effect jeans. Upon eyeing them in the store, I had a flashback to the first time I saw them on Topshop's website. Yes, they cost more than I've spent on jeans in ages, but I knew I would not be able to find a similar pair for less or accurately recreate the look myself, as much as I'm tempted to buy some studs, some bleach, and give it a go. Furthermore, I've justified spending more money on the jeans by saving lots of money on a recent shopping trip to T.J. Maxx. What can I say...occasionally I splurge, but mostly I save by shopping at discounters and off-price retailers.

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Wearing: American Apparel tee, McQ for Target vest, Topshop jeans, Steve Madden sandals

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While browsing at T.J. Maxx, I found these perfect go-with-anything strappy sandals that are right in line with this season's neutral color trend. They're made by Steve Madden, and are incredibly lightweight and walkable due to the cork soles, thick straps, and sturdy heels. You may have seen the clever "spendervention" commercials running lately on TV for T.J. Maxx and Marshalls. In the ads, a group of girlfriends get together and stage a spending intervention for their boutique-browsing friend in an effort to get her from overpaying on the same things that the off-price retailers sell for less. Looking for J Brand jeans? Well my T.J. Maxx had some for $60. Going on vacation this summer? I spotted some stylish Diane von Furstenberg logo luggage sets at Marshalls for under $70.

Speaking (or writing) of luggage, at T.J. Maxx, I lucked out when I found a newer, darker blue version of my much-used and very beloved Delsey suitcase. After traveling for the past three years, my favorite suitcase was showing some wear and tear. At T.J. Maxx's $79.99 price point, I paid less than half of what I paid for my original one at a department store, and I can't wait to use the new suitcase on my next trip.

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In the sportswear department, I was on the lookout for neon. I must have been inspired by the "Glow Zone" editorial in last Sunday's Image section of the L.A. Times. It didn't take long to find a functional yellow-green windbreaker that will serve me well on my frequent bike rides.

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Wearing: American Apparel tee, Predator Wear jacket, H&M leggings, and Mango-Get-Em nail color by Loréal.

Monday, May 25, 2009

More Window Shopping In NYC

Fashion moves fast. In one day, out the next. And so it goes. My NYC store window photos from two weeks ago may already be old news as new items are put on display and fresh trends go into rotation. Hence my desire to share a few more things from my NYC trip. When I travel, I capture anything that looks (or sounds) interesting - street art, a new band, street style, and even food. You never know where future trends will come from and what will inspire them; inspiration can come from anywhere.

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A nature-inspired dress at Bloomingdales


Pearl River Mart New York City


Kitschy offerings at Pearl River Mart

New York City Soho street art


SoHo's eye-catching street art


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Rainbows of color at Foot Locker


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Strappy stilettoes at Zara

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Embellishment and accessories at Bolton's


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Boot-sandals at New York Look

Sunday, May 24, 2009

Window Shopping In NYC

I was going to sell these NYC store window photos to a trend agency, but since that has not yet happened, I just had to share them on my blog. There's no arguing that New York, being the fashion mecca that it is, has some of the best visual merchandising in the world. As I walked around various parts of NYC, I was constantly stopping to spontaneously capture store window displays. The bulk of my photos came from SoHo, Madison Ave., and Park Ave. By the end of my trip, I had taken close to 600 photos.

On my way to the Frick Collection on Mother's Day, I found the Bergdorf windows to be particularly captivating, especially their 'Model As Muse' displays and the drool-worthy laser-cut Rodarte leggings they featured in one of their windows. As for my favorite cheap chic retailer Forever 21, they definitely stepped up their game with their Union Square and SoHo window displays, complete with bird cages, bright umbrellas, and flowery ensembles.

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Zebra print crop tops at Strawberry

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Summery styles at H&M's flagship on 34th St.

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Pearls and pastel at Eryn Brinié in SoHo

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Floral frocks at Forever 21

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A glossy blazer at Zara

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Rodarte's biker chic

Friday, May 22, 2009

2 Jumpsuits + 2 Blazers = Happiness

vintage denim jumpsuit

I scored this denim jumpsuit along with a sporty turquoise jumpsuit and two blazers while on a four-store thrifting mission today. Freshly energized after eating at one of my favorite restaurants, I found the overall/jumpsuit section tucked into a corner of the first store and my heart raced - I had hit a thrift store gold mine. Then I came upon the second jumpsuit - a sleeveless style with sporty ribbed hems and a drawstring. The Topshop buyers would have been proud! I couldn't wait to get home and start altering them. After throwing the denim jumpsuit in the wash, it was ready for some modifications. I began by removing the '80s shoulder pads, ripping the small label off the front pocket, and chopping off the long sleeves to make cuffed ones.

Recently, I've taken inspiration from Topshop's lookbooks, ad campaigns, and store displays. A similar denim jumpsuit that I eyed at Topshop (albeit acid washed) was priced upwards of $100, hence my excitement at paying less than $4 for this well-made version. Then there was an oversize pastel pink blazer that I found...it's one part Miami Vice glam and one part Cape Cod preppy. I can't wait to roll up the sleeves on that one and wear it with a strapless dress and some patent ankle boots. As for the last piece, it's a black oversize blazer which I plan to chop the sleeves off of to make a boyfriend vest. Apologies for my silly enthusiasm. A successful thrifting trip like this is the perfect way for me to start a holiday weekend.

Thursday, May 21, 2009

Shopping For Swimwear

Ventura beach

With Memorial Day and the unofficial start of sultry summer days upon us, it's that time of year again - time to shop for swimsuits. Conquer your swimwear fears and hit the stores armed with expert tips on what works for you. Here are some helpful tips to consider, courtesy of designer and swimwear guru Shoshanna Gruss.

Q&A WITH DESIGNER SHOSHANNA GRUSS

What are the key swim trends to look for this summer?
Look for bright pop colors like neon pink, orange and green. Tribal prints are popular as well as ditsy floral prints, big bohemian florals and graphic black and white.

How revealing should a swimsuit actually be?
Bust Coverage Test:

Three-fourths of the bust should be covered, leaving only a swath of cleavage. The thicker the strap that attaches the bust to the rest of the suit, the more likely it'll stay in place as the day goes on. If you opt for a bandeau top, which is often strapless, nothing should be squeezing out the top or the bottom. Boy shorts offer great coverage on the bottom if you're active, but they're far from being a universally flattering style.

What are the best colors for every skin tone?
Navy and black are universally good for every skin tone. Both colors are flattering and look good against the lightest skin tones and the darkest.

How do you find a swimsuit that flatters your shape?
Big Busted:
Look for halters which offer the most support. Also look for boning and underwire which will act like a bra and securely hold you in place.
Curvy:
Look for one pieces with ruching to slim your middle. When shopping for bikinis stick to bottoms with tie string so they are easily adjustable.
Flat Chested:
Strings are most flattering. If you want to enhance your chest, look for ruffles or ruching which will create the illusion of a bigger chest.

How do you take your beach look from day-to-night?
Find a versatile cover up that can take your bikini beach look to a casual dinner. A crochet cover with ¾ sleeves is great because you can throw it over a bikini with cute shorts or jeans and be ready for a night out.

What are some general tips for purchasing swimwear?
Cotton bathing suits are more for show. They will take a long time to dry compared to a polyester/spandex blend. Accept that sizes will vary, even from the same label.

What is the best way to care for swimwear?
Don't put bathing suits in the washing machine, this will weaken the elastic. Instead, wash in cold water with a delicate cleanser such as Woolite.

Tuesday, May 19, 2009

Got Love?

My daily browse through Forever 21's website uncovered some interesting news. Today, May 19, marks the launch of their new contemporary line called Love 21. According to the site, the line, which is "designed for the sophisticated shopper" features "quality fabrication and detailing" in addition to "garments made of 100% silk and premium denim but with prices that won't break the bank." After taking a peek at the lookbook, I'm most intrigued by the dresses. Perhaps we'll see a marked improvement in the type of fabric they use and the construction of their garments. (It's become somewhat of a habit to hand wash many of my F21 pieces to elongate their life span.)

In true Forever 21 form, prices are incredibly low and range from $8.80 for a tank top to $24.80 for a dress. As there aren't any stores near me that will be stocking the goods, I'll have to keep checking the website for new arrivals.

Forever 21 Love 21 line

Monday, May 18, 2009

A Clever Conversation

The Metropolitan Museum New York City


Two days after my arrival in NYC, I went to 'The Model As Muse' exhibition at the Met. It was one of the things I was most excited about seeing in New York, other than SoHo, Topshop, Central Park, and a Broadway play. As I slowly walked through the galleries, I observed two stylish young women who were having a conversation which caused me to take notice. Girl #1 was dressed in a floral dress, a belted boyfriend cardigan, and some neon patent pumps. Girl #2 wore a loose top, draped scarf, skinnies, and pixie boots. My memory of their conversation is not as sharp as it could be, as over a week has gone by, but their conversation went something like this:

Girl #1: "So do you send full-size samples or sample-sized samples?"

Girl #2: "Oh, we usually send full-size samples for the bloggers."

Girl #1: "So how do you know who to send them to?"

Girl #2: "Well we read many blogs and pick the ones that receive lots of traffic."

Girl #1: "How do you know which ones are popular?"

Girl #2: "Well most of the blogs are linked to other blogs. A lot of the bloggers read each others' blogs to see what's happening."

At this point I lost track of the conversation, as I didn't want to seem like I was eavesdropping. I did have the urge to go and introduce myself and hand Girl #2 my card, but decided not to. The more I thought about it, I concluded that she must have been working for a PR firm that dealt with beauty products, given the response to the full or sample size question. Later on, as I was nearing the end of the exhibit, I overheard that Girl #2 had gone to a NYC design school and was in the process of learning more about the blogging world and how it all works.

After contemplating the significance of this interesting conversation, I've realized that savvy marketers like Girl #2 know that the growing influence and reach of independent bloggers is something to behold. I receive loads of emails from PR firms, designers, and marketing specialists, and I consider it to be a privilege, even if I don't respond to each one. It goes to show that although I (and many others) may spend lots of time at a computer in my own little blogging world, people are out there reading, reacting, and responding. I couldn't help but wonder if Girl #2 had ever read my blog?

More Spring Style On State

In this next batch of store window photos, statement accessories, neutral hues, and feminine embellishments are the main players.

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Unbuttoned And Boxy

Cool and gloomy weather today gave me the ideal opportunity to take my new Topshop blazer for a spin. To balance its boxy shape, I paired it with my favorite Zara leggings and some low-heeled boots. Of all the shopping I did in NYC, my haul from Topshop was the largest. Since I went early on a Thursday, the store was easy to shop, although smaller than I was expecting. Hey, space is limited in NYC and it's hard to live up to the Oxford Circus flagship, which has a cafe and an enormous footwear department.

I learned from chatting with one of the managers (who is from southern California) that the stock changes daily and they don't know what they're receiving ahead of time. So now that I'm back home, I'm left wondering how long it will be until Los Angeles receives its own Topshop store?

Topshop floral blazer

Topshop floral blazer

cowboy ankle boots

In The Mood For The CUBE

My return to the peaceful suburbs (after going to NYC) and an evening shopping trip to Marshalls have left me feeling grateful that I can shop after 5pm without battling the crowds, traffic, and picked over piles of clothing that I encountered in many NYC stores. While NYC has some amazing shopping, there is something to be said for suburban discounters like Marshalls. If you patiently look through the racks, you might be rewarded. My leisurely browse through their trend-oriented department known as The CUBE revealed quite a few affordably priced summer staples.

Marshalls


I spotted bleached jeans, cutoff shorts, printed maxi dresses, plaid dresses, graphic tees, brightly colored tunics, printed leggings, straw hats, oversize sunglasses, and plenty of flirty handbags. In the particular store I visited, The CUBE section had been rearranged so that it was located front and center in the store, making it easy to shop. My favorite finds were a Betsey Johnson tote bag, a black halter maxi dress perfect for casual summer days, and some incredibly inexpensive leggings printed with the words "peace" and "love." With Memorial Day festivities, summer festivals, and outdoor concerts around the corner, these are just the things I'll be wanting to wear.


Marshalls The Cube


Those of you who are on Facebook can catch up with the savvy folks behind The CUBE and get access to exclusive content right here.

Sunday, May 17, 2009

Denim on State Street

Denim, feminine tops, and fun prints take center stage in this installment of store window photos from Santa Barbara's State Street.

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