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Monday, May 18, 2009

A Clever Conversation

The Metropolitan Museum New York City

Two days after my arrival in NYC, I went to 'The Model As Muse' exhibition at the Met. It was one of the things I was most excited about seeing in New York, other than SoHo, Topshop, Central Park, and a Broadway play. As I slowly walked through the galleries, I observed two stylish young women who were having a conversation which caused me to take notice. Girl #1 was dressed in a floral dress, a belted boyfriend cardigan, and some neon patent pumps. Girl #2 wore a loose top, draped scarf, skinnies, and pixie boots. My memory of their conversation is not as sharp as it could be, as over a week has gone by, but their conversation went something like this:

Girl #1: "So do you send full-size samples or sample-sized samples?"

Girl #2: "Oh, we usually send full-size samples for the bloggers."

Girl #1: "So how do you know who to send them to?"

Girl #2: "Well we read many blogs and pick the ones that receive lots of traffic."

Girl #1: "How do you know which ones are popular?"

Girl #2: "Well most of the blogs are linked to other blogs. A lot of the bloggers read each others' blogs to see what's happening."

At this point I lost track of the conversation, as I didn't want to seem like I was eavesdropping. I did have the urge to go and introduce myself and hand Girl #2 my card, but decided not to. The more I thought about it, I concluded that she must have been working for a PR firm that dealt with beauty products, given the response to the full or sample size question. Later on, as I was nearing the end of the exhibit, I overheard that Girl #2 had gone to a NYC design school and was in the process of learning more about the blogging world and how it all works.

After contemplating the significance of this interesting conversation, I've realized that savvy marketers like Girl #2 know that the growing influence and reach of independent bloggers is something to behold. I receive loads of emails from PR firms, designers, and marketing specialists, and I consider it to be a privilege, even if I don't respond to each one. It goes to show that although I (and many others) may spend lots of time at a computer in my own little blogging world, people are out there reading, reacting, and responding. I couldn't help but wonder if Girl #2 had ever read my blog?