My store appeared to have about 75-80% of the collection, and shoppers weren't exactly mobbing the racks, although a few were trying the Tucker pieces on when I got to the fitting rooms. An interesting side note - as I walked to the fitting rooms, I spied quite a few of the Tucker dresses and long-sleeved blouses on the go-back racks, especially the black boucle dress and the signature dress in diamond print.
I opted to try on the velvet burnout dress out of sheer curiosity. I wasn't crazy about the smocked back, although the Southwest-inspired print and vibrant colors intrigued me. Plus points - velvet is an emerging trend for fall/winter, and this dress would work well on taller ladies. The length was too long on my petite frame, but I appreciated the side pockets and shoulder-baring silhouette.
Quality is an improvement over previous collections, although polyester seems to dominate. Prices also seem to be slightly higher. The least expensive piece I spotted was the circle print tee for $19.99.
Silhouettes are more sophisticated and modest than other GO International efforts. The skirts in this collection are long and A-line (so they aren't flattering for shorties like me).
Colors are deep and muted, in line with what I'd expect for a fall collection. There's a wide variety of colors and prints, which is a plus. (I'm generally not a fan of rust, mustard, merlot, or chocolate hues, so a few pieces didn't appeal to my color preferences.)
I think Gaby Basora stayed true to her design aesthetic of making versatile, easy-to-wear tops and dresses that impart a carefree yet chic vibe. Her tunic dresses and breezy blouses translate well at Target's price points, although silk instead of polyester would've been nice. In the spirit of designer collaborations, let the countdown for Mulberry for Target (on October 10) begin...
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