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Thursday, September 2, 2010

H&M Announces Its Next Designer Collaboration



In case you haven't seen the Twitter buzz surrounding H&M's latest designer collaboration, H&M is proud to announce that its next collaboration will be with Lanvin, one of the most influential brands of the 21st century. Designed by Lanvin’s artistic director Alber Elbaz, and menswear designer Lucas Ossendrijver, the collection will go on sale on November 23 in around 200 H&M stores worldwide. More specifically, it will be launched on November 20th in North America and on November 23rd in the rest of the world.

In a new twist, the Lanvin for H&M collec­tion will be revealed to the world through a special film which will be launched on November 2. The film will be available for all to see online at http://www.hm.com/, making the launch of Lanvin for H&M among the most antici­pated fashion events of the year. Following the film’s debut, it will be just three weeks before customers have the chance to get their hands on a covetable piece of Lanvin's womenswear and menswear for H&M.

“H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.” Alber Elbaz, artistic director of Lanvin. “We are thrilled about Lanvin’s collection for H&M, it is such an exciting moment. Lanvin will bring to H&M a luxurious French tradition that is also modern and playful. It is very much a Lanvin collection, using their cut and tailoring, with lots of focus on form and details for both women and men. The launch in November is going to be full of wonderful surprises.” Margareta van den Bosch, creative advisor at H&M.