Mesmerized By Madewell

In all of the time that I've spent shopping, I've yet to encounter a Madewell store. (If I get the chance, however, I'll visit one this week.) For those that don't know about the brand, it's an offshoot of J. Crew, but with a strong focus on denim. Further increasing its cool factor with the twenty-something demographic, Alexa Chung has recently designed for the brand. After a brief glance of the website, I was struck by how well they've styled simple basics such as the sweatshorts/camisole/blazer combo and the boyfriend jeans/cardigan/oxford shoes combo. While both looks are casual, they also manage to be sophisticated and on-trend in an appealing way. If anyone has experiences or thoughts to share about Madewell stores and their merchandise, feel free to share.

images via madewell1937.com